The Glory of Helvetica
I already did one post on fonts and decided it just was not enough. Fonts are the spice of the visual page and they are designed for several different purposes. For the vast majority of people Times Roman is the default font. For my days in seminary it was New Century Schoolbook or Palatino, mostly to be different and to buck the system in some vague, ineffective manner. But today I want to briefly write about Helvetica.
A simple, clean sans serif font designed in the 50’s and has been much imitated but never improved upon. In fact it is the undisputed more popular font of all time. It is used throughout the world due to the clean lines. In fact it is so good of a font it is in many ways transparent, conveying its message without the clutter of being notice. Arial continues to try to take over the number one spot for sans serif, but Helvetica continues its powerful and proper reign. All of this because I just read a great post on the differences between Arial and Helvetica, which then reminded me of a fascinating documentary I watched devoted to this simple, wonderful font (available on NetFlix). Once you recognize it and look for it you will find the almost everywhere you look.